Ethic And Moral Conflict Implied. What Are The Implications

Ethic And Moral Conflict Implied What are the implications of ethics or moral conflicts with one another? There is a fine line and some ongoing confusion between ethics and morals. Ethics apply to institutions or groups for example doctors or lawyers. Morals are personal principals influenced by society. Professionals deal with the conflict between ethics and morals more often than we realize. A lawyer who has a high moral standard would absolutely defend her moral belief that defending a murderer is wrong. Morals tell the attorney that murder is wrong and is a punishable offense. However the ethics as a professional defense attorney the requirements are to defend all clients equally with the highest standards knowing the client is†¦show more content†¦There is, as yet, no requirement to prove competence, to have one’s performance checked in the workplace or to show that one is up-to-date. (Irvine, D. 2016. Page 236) Individual Moral Behavior vs Institutional Ethics Social and cultural norms typically drive the defining factors behind moral behavior. This can be demonstrated through volunteer work, honesty, charitable donations, maintain positive attitudes and avoiding negative situations. Moral behavior has been in place since the beginning of time. Religious individuals refer to the bible for standards of moral behavior. Do not be overcome by evil, but overcome evil with good. (James King Bible Romans 12:21) This is a good example of defining moral behavior. Individuals who maintain a high standard of moral behavior avoid dishonesty, theft, cheating, and actions that would be degrading r hurtful to others. All individual in society hold to a level of moral behavior, some higher than others. Unlike moral behavior applies to society as a whole professional ethics apply to a specific organization, or employee of an organization. This also applies to the level of standards for services or products a professional organization provides. Examples of institutional ethics include characteristics such as integrity, compliance with laws regulations and accountability. This can include hiring employees that have aShow MoreRelatedThe Implications Of The Bush Speech - Rooting Out Terrorism974 Words   |  4 PagesThe implications of the Bush speech – rooting out terrorism in the world – taken from a modern standpoint, lend to the ethical evaluation of the address. Bush makes clear the notion that the global community condemns terrorism and any extremist activity; however, what type of policy agenda does Bush have in mind when making the address? In the years following the September 11 attacks, United States military action – particularly in the Middle East – escalated dramatically. 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The 1960s Essay - 791 Words

The 1960s The 1960’s was a decade that forever changed the culture and society of America. The 1960’s were widely known as the decade of peace and love when in reality, minorities were struggling to gain freedom from segregation. The war to gain freedom for all minorites was a great obstacle to overcome. On February 20, 1960 four black college freshmen from the Negro Agricultural and Technical College in Greensboro, North Carolina quietly walked into a restaurant and sat down at the lunch counter. They were protesting the Jim Crow custom that blacks could be served while standing up but not while they were sitting at the lunch counter. The students quietly sat there politely asking for service until closing time. The next†¦show more content†¦He started a militant, all black group called the Black Panthers. On a bright Sunday in a ballroom in Manhattan in full view of 400 blacks Malcolm was murdered. Three men casually walked down the aisle; and from eight feet opened fire with sawed-off double barreled shotguns. Malcolm was killed by a pair of point blank range shots to the chest. On March 12, 1965, U.S. Highway 80 was blocked by sixty state troopers who stood in a wall three deep 400 yards past the Edmund Pettus Bridge, which crosses the Alabama river. When black marchers came within 100 yards the troopers were ordered to put on their gas masks. At twenty five yards the marchers stopped. Seconds later the command â€Å"troopers forward† was barked. The troopers moved in a solid wall pushing back the front marchers. At 75 yards the troopers were joined by posse men and deputies with tear gas canisters, in seconds the road was swirling with clouds of smoke. The mounted men brought out bull whips and began beating the marchers. Never in history had the American public responded with such fury. Over 15,000 thousand people marched in five different cities across the country. 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Child Hunger Free Essays

Ending Child Hunger in America Studies prove that children that do not have enough food to eat do not do as well in school, they are likely to be sick more often, they are less likely to graduate high school – which in turn will keep them from going to college and in turn will have a negative Impact on their economic future. If these things happen then In the future that child will have a harder time providing for their children, thus causing a cycle In the effects of hunger. For this reason, It Is our duty as a society to do everything we an to ensure that these children have the resources available to them so that they can have the tools they need to prepare themselves to be functioning members of society In adulthood. We will write a custom essay sample on Child Hunger or any similar topic only for you Order Now There are currently more than sixteen million children In America whose families struggle to put food on the table – that’s one In five children In America. That number is astonishing. Millions of children In America are on free or reduced lunch plans at their schools; this allows them to have nutritious meal while at school. But what happens when they go home? What happens during the summer when kids are out of school for several months? Only one in seven children on free or reduced lunch plans receives summer meals. What happens to those other six children – who ensures that they have enough food to eat? The solution is simple – we need to end child hunger in America. There are many ways to do this. First, there are church programs locally that offer summer and weekend home meal plans to children that are on free and reduced lunch plans. One such church is Midtown Church in Benton, Arkansas. They’re program, known as the â€Å"Backpack Ministry† helps to provide weekend meals and snacks to children throughout the community who otherwise would not have anything to eat. Secondly, these types of programs should be better advertised and more easily accessible to those who need them. Access to programs is of utmost importance when ending child hunger. Next, education is vital – the parent’s of these children must learn and understand the effects that hunger can have on their children. They must be educated on good food hoicks for their children and what the best things they can give them are. They need to know where to go to get connected to the right people that can help them find access to these programs that are designed to end child hunger. Spreading awareness of child hunger can ago long way. If the public has knowledge of what the numbers look like in the world of child hunger, they would be more likely to take action. The public has a greater power than they realize – people have the power to promote change. How to cite Child Hunger, Papers

MK Consumer Behaviour Analysis - Solution is Just a Click Away

Question: Discuss about the MK Consumer Behaviour Analysis. Answer: Introduction Michael Kors Holdings Limited or MK is a known brand in the global market. MK is known for its high quality luxury products. The product of MKs are considered as status symbol and the target customers for MK are male and female population from upper class. The company was established in New York by Michael Kors and since then it has expanded in various developed nations (Thogersen, 2007). The company does not have direct stores in various countries. However, the high end fashion stores would usually have a good collection of MK products. There are a lot of fashion retailers in Australia that sells MK products. This report would focus on the ladies bag of MK that was launched in the year 2015. The bag is priced at 400 AUD. The bag is a medium size ladies side bag which the company has termed as Raven Medium Leather Messenger Bag. The link to the bag: https://www.michaelkors.com/raven-medium-leather-messenger-bag/_/R-US_30F6GRXM2L?No=1color=0507 MK would always charge a premium price for its products. The basic philosophy of the company is to target the high end customers that value luxury. The company has established a niche in the market. The company realizes that MK products are not the mass products and therefore it has a specific positioning in the market (Tseng, 2012). The ladies bags and the other products of MK are associated with fashion, luxury and status symbol. The consumer purchase decision for MK products are not driven by impulse. Instead, the consumers may want to buy the MK product to satisfy their upper level needs or self-esteem needs. It would be interesting to analyze the consumer buying decision process for MK. Five stages of consumer decision making process The purchase is only the visible part of a more complex decision process created by the consumer for each buying decision she makes. Typically, any consumer would pass through the five stages of consumer decision making process before making the purchase decisions (Michelle, 2006). These stages could be observed for the necessity products as well as the luxury products. The five stages of consumer decision making process for a female customer in the age group of 30 to 35 years can be discussed as: Need recognition The basic philosophy of marketing and consumer behavior analysis is that the needs cannot be created. The marketers can only make people realize their need. The need recognition or problem recognition is the first stage of consumer decision making process (Kaiser, 2005). This is the stage in which the consumers realize their needs. There could be both internal and external drivers of need recognition and the need in turn can be classified as functional need, social need or the need of change. The need of MK purse can be classified as the social need. This need comes from a desire for integration and belongingness in the social environment or for social recognition. Typically, the need recognition for any product would be at any one level of the Maslow need hierarchy (Blankson, 2010). It is observed that need of luxury products would often be at the higher levels. The Maslow need hierarchy levels for MK purse can be shown as: Level 1: Physiological needs Basic Needs Necessity products/ E.g. Food Food, Clothing, and Shelter Level 2: Safety Needs Basis Needs Necessity products. E.g. House Basic Safety Shelter Level 3: Love and Belonging Needs Necessity products or Luxury Products. E.g. Pet Family, Children Level 4: Self Esteem Needs Mostly: Luxury Products/ Items/ Services. E.g. CAR Self-Ego and Satisfaction Level 5: Self Actualization Needs Mostly: Luxury Products/ / Services. E.g. MK Bag Personal Satisfaction For MK Bag, the consumer would have the need of social recognition to get personal satisfaction with high end product that has great social acceptance. Information Search The Information Search is the second step of customer decision making process. The need recognition phase is the problem phase and once the problem is identified its time for the consumer to seek information about possible solutions to the problem (Mangold, 2011). The consumer can use the internal and external sources to get the information about the products or services. The internal and external sources of Information Search can be discussed as: Internal sources of Information Search This is the information that is already stored in the consumer memory. This information can come from the previous purchase decision (Porter, 2005). For example, the consumer can use the previous experience of luxury bag to make this decision. Typically, the internal search is used for the products where customer involvement is limited. For example, the consumer good products like Rice, Chairs, etc. For the products where the customer involvement is high like cars, fashion bags, the consumers would shift to external sources of information search. The external sources of information search for MK Bag can discussed as: External sources of Information Search The external sources of information search would include the sources like friends, families or other source. The media or the review of other consumers is also an important source of information search (Summers, 2014). For example, the social media platform like Facebook and Twitter can provide the information to the lady who wants to buy the luxury bag. Alternative Evaluation This is the third stage of consumer decision process. This is the stage where consumers has made up her mind to buy a luxury bag (Schmitt, 2009). This is the phase where the consumer may want to evaluate different options. In this stage, the consumer may have the analysis of various competitor products like Louis Vuitton, Prada, etc. As a part of evaluation, the consumer would often select two or three best alternatives and then she would evaluate different attributes of the products. For example: The fashion appeal of various bags offered from MK, Louis Vuitton and Prada The brand name of MK, Louis Vuitton and Prada The style and aesthetics of MK, Louis Vuitton and Prada The comfort with MK, Louis Vuitton and Prada bags The security with MK, Louis Vuitton and Prada bags Once all these attributes are decided and the decision is made, the consumer may have the answer to the best alternative. Purchase Decision This is the stage in which the consumer would actually make the purchase decision. Her decision will depend on the information and the selection made in the previous step based on the perceived value, products features and capabilities that are important to her (Reynolds, 2006). For example, it is possible that consumer liked the style and aesthetics of MK bags more than the style and aesthetics Louis Vuitton and Prada bags and likewise she decides to buy the MK bag. Post-Purchase behavior After the purchase is made, the consumer may want to check the product for future purchase. The opinion and the experience of the consumer would have an impact on the future purchase decisions. The post-purchase evaluation may have important consequences for a brand (Thong, 2012). A satisfied customer is very likely to become a loyal and regular customer. Therefore, it can be said that this phase is critical from the perspective of brands. In this case, MK has to ensure that excellent customer service is provided to consumers who buy MK products. Internal and Situational factors influencing consumer decision making process There can be various internal and situational factors that can affect the consumer decision-making process (Abdullah, 2010). The major internal and situational factors for the purchase of MK bag can be discussed as: Internal factors The internal factors are the important factors that influence the consumer purchase decision of luxury products. The internal factors would include the factors like motivation, personality and attitude of consumers. The key internal factors that could have an impact of the consumer for the purchase of MK bag can be discussed as: Motivation: If the consumer is motivated to buy the high end luxury bag then she would end up buying it Attitude: If the consumer feels that high end luxury bags provides greater social acceptance then she can buy MK bags (Larsen, 2002) Personality: If the consumer has the outgoing personality and she wants to spend on costly products, she can buy MK bags Situational factors The situational factors are the external factors that are not driven by the internal stimuli of consumers. These are the factors that brand or organizations can manage and consumers may not have direct control or over these factors (Gronroos, 2011). However, the situational factors can also affect the consumer decision making process greatly. The situational factors that could have an impact of the consumer for the purchase of MK bag can be discussed as: Retail store environment: The consumer may want to buy the MK bag. However, if the store environment is not good, she might actually not go ahead with the purchase decision (Joseph, 2010). Retail executives appearances: The consumer purchase decision could also be impacted by the appearance of customer executives at retail store (Westaby, 2005). Therefore, it is often said that it is important to establish a good rapport with consumers. The normal meet and greet could also have an impact on consumer purchase decision. Recommendations for Michael Kors Holdings Limited The Michael Kors Holdings Limited should realize the importance of relationship marketing in the selling and branding of luxury products. The customers would be ready to spend 400 AUD for a bag only when they get a real value from the product (Schott, 2011). It is also important to mention that the customer value could vary across different customer segments. However, the good thing for MK is that it has a niche customer segment and the company is not required to develop multiple strategies to reach out to multiple segments. It is recommended that the company must continue to focus on the niche market of high-class customers (Thadani, 2011). The specific recommendations for Michael Kors Holdings Limited can be discussed as: It is recommended that MK should strongly focus on the aesthetics and interior of its stores. The consumer can have negative impression of the impression inside the store is not good. The color of the walls should be attractive and the store should be located in a good area where customer can reach easily (Chung, 2011). The other would include the valet car parking, effective air conditioner and lightening etc. It is recommended that the Michael Kors Holdings Limited should consider its customers as the valuable assets. The target customers for MK are the high end customers. These are the customers that demand special attention. (Frambach, 2011) It is suggested that MK should have smart, educated and talented resource as its executives. It is important that the consumers should get a good feeling when they interact with customer executives. At the same time, the store executives should be knowledgeable about the various products of the company (Torres, 2011). MK should have a centralized training where it trains all the customer service executives. It is recommended that Michael Kors Holdings Limited should use technology to analyze the changing patterns of consumer behavior. It is important to mention that customers preferences keeps on changing and it is important that the organizations should be willing to change themselves with the change in industry (Juric, 2013). MK should use the Internet and social media tools to analyze changing customer preferences and taste. A better understanding of customer taste and preferences would enable MK to have a unique connection with its customers (Best, 2010). For example, the company should use the ERP systems to analyze the customer data. The company should focus on specific campaigns and marketing strategies to focus on the internal factors that affect the consumer decision process. The relationship marketing approach would help MK to take its customers as its partners (Hwang, 2010). For example, the company should mail greetings to customers on birthdays and anniversaries. Conclusion The above report discusses the consumer behavior analysis for Michael Kors Holdings Limited. The report focused on the ladies bag of MK that was launched in the year 2015. The bag is priced at 400 AUD. The bag is a medium size ladies side bag which the company has termed as Raven Medium Leather Messenger Bag. The company can use the insights from the five stages of consumer decision making process to develop future marketing strategies. The report discusses the internal and situational factors that have an impact on consumer buying behavior. A better understanding of customer taste and preferences would enable MK to have a set of loyal customer base. MK has established a good differentiation in the market with the focus on unique products attributes. It is important that the company should also focus on the service attributes. The better understanding of consumer sentiments and improve customer service would enable MK to continue with its differentiation strategy in the global market . References Arts, J.W., Frambach, R.T. and Bijmolt, T.H., 2011. 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