Marketing Strategies Essay Example | Topics and Well Written Essays - 2750 words

Marketing Strategies - Essay Example The main purpose of this essay is to develop an effective marketing strategy for Global Bikes Co. considering various significant aspects. The different major aspects include the identification of the target market, setting marketing objectives and the facets of marketing mix strategies of Global Bikes. Section 2: Target Market The target market for Global Bikes can be identified by executing certain market segmentation variables on the basis of four major categories that include demographic, psychographic, geographic and behavioural environment. The important market segmentation variable of the demographic environment is concerned with the aspect of age structure. Fundamentally, the demographic environment is very much important for the business organisations due to the fact that it significantly deals with certain vital components such as market size and population among others. In this regard, Global Bikes must consider the significant factors of age structure in relation to the s egmentation variable of demographic environment while implementing its marketing strategies. In this connection, the company should emphasise largely upon the different age groups of different people that include the teenage, children, young, old age and adults. Thus, it can be stated that the Global Bikes should target its customers or people belonging to the age group of 10-50 years that largely constitute the students, workers and children among others (Thomas, 2007). In terms of segmentation variable in relation to psychographic market environment, the Global Bikes should consider the lifestyle factor of the target consumers that generally include their attitudes, interests, emotions, values as well as beliefs. With the intention of developing effective marketing strategies, it is very much necessary for the business organisations such as Global Bikes to strictly consider the attitudes and the interests of the consumers regarding the purchase of their products. In this context, regarding psychographic market segmentation, the target market or the consumers of Global Bikes would be those customers who enthusiastically possess utmost interest towards the products such as bicycles and related accessories. This particular consideration upon the interests along with the attitudes of the customers on the basis of psychographic or lifestyle market segmentation ultimately would contribute to attain noteworthy competitive position along with expected business goals for the company (Wright, 2006). With due consideration to the behavioural market environment, Global Bikes should emphasise upon the segmentation variable of knowledge of particular products, adequate implementation of the products along with the development of understanding regarding the responses towards the different products that are generally represented by the customers. In this context, the behavioural aspects based market segmentation tends to encourage the marketer or the business organisation t o possess deeper understanding of the buying procedures of the customers. Moreover, the aspect of behavioural segmentation environment can also assist the business organisations to largely identify their potential target markets. The conception of behavioural segmentation generally include certain decisive facets such as adequate application of a specific brand, buying procedures of the customers, effective decision criterion and finally the attitudes along with the preferences of the decision makers (Beide, 2003). In terms of the

Voicing difference Essay Example | Topics and Well Written Essays - 500 words

Voicing difference - Essay Example If the differences in gender were to be overcome, the whole process of how people think would have to be changed. If this were possible, then down the years, the word "gender" would no even be in usage! It is now vital here that we try to look at how this misconception was shaped in the minds of people in the first place. The disparity in gender generally starts with this accepted norm of delegating various roles according to sex. Even though it has been stated earlier that sex and gender are different, they are very much co-related. There are a set of rules accorded to women and likewise different ones for men. Women are usually seen as the care-givers while men, as the bread-winners. This process starts as soon as a person is born. Right from childhood a boy is expected to be inclined towards "manly" things that require exertion of strength that is derived from masculinity. On the contrary girls are supposed to be drawn towards activities and interests like cooking and dolls. If this distinction was somehow crossed, the wrong-doer would surely be chastised or at the very least warned like David is in "Go,Carolina", when he is told, "You don't want to be doing that, that's a girl thing."1.Therefore gender represses a person's natural reflexes. It makes one do something not because one wants to but b ecause one has to. Gender